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User experience, more than any other piece of the mobile banking and payments puzzle, will define the success of the mobile channel for financial institutions, according to this byline article by Clairmail CEO, Pete Daffern.

In order for mobile payments to take off, it will require providing added value and convenience to the consumer, and driving more customers, loyalty, efficiency and lower risk for the merchants, banks and operators involved in the payments process, says Clairmail CMO, Carl Tsukahara.

According to the recent Forrester report commissioned by Clairmail, banks see two areas with the most potential for reducing costs or creating new revenue within the mobile channel — fraud prevention and marketing to customers.

Clairmail's first stab at a more intuitive interface was a mobile web browser application accessed via iPhone that has a look and navigation similar to native iPhone apps. Clairmail more recently released a similar updates to its browser-based Android and BlackBerry mobile banking offerings that mimic applications written for those devices.

"Most (financial institutions) today can disable any kind of banking or fund transfer capability on your application remotely if they know your device is missing. That locks down your identity from any kind of potential intrusion in the event it is lost or stolen," says Carl Tsukahara, chief marketing officer for Clairmail.

It's an entirely new kind of device, and needs a new type of user experience to go with it," says Carl Tsukahara, vice president of Clairmail, which designs mobile programs for banks. "It can't be smartphone banking, but bigger, and it can't be a shrunken version of online banking.

Carl Tsukahara, chief marketing officer (CMO) at Clairmail, a mobile banking solutions provider, said: "Mobile has been growing at a much faster rate of adoption than Internet banking. The biggest difference between mobile technology and previous models is that every single consumer has a device. And some parts of the world are purely mobile."

Carl Tsukahara of mobile banking solutions supplier Clairmail says NFC's flexibility could motivate shoppers through the door. "The value goes far beyond the payment. There has to be a motivation for the consumer to use this thing as well as the merchant to put in the equipment at the point of sale. And that value is driven by the value surrounding the payment."
Sallie Mae Bank is partnering with Clairmail, a provider of mobile solutions for banking, payment and card services, to develop its mobile functionality. Clairmail is also driving mobile solutions for big names such as PNC Bank, Fifth Third Bank, and Bank of the West.

Bellco conducted a thorough review of available technology to offer customers the right set of mobile banking features. Following comprehensive research of various systems and application functionality, Bellco partnered with Clairmail, a proven leader in mobile banking services, to create its new mobile banking platform.

There’s a mobile banking company that is determined to alert you to potential fraud regardless of what company backs the plastic in your wallet. Clairmail’s "Fraud Solution" lets you sync your accounts according to your personal spending habits, and will send you mobile alerts whenever a charge is being made that seems suspect. The real-time alert will ask you if you are the one making the purchase, and you can text yes or no accordingly.

Forward-thinking organizations are deploying mobile less as a competitive reaction than as a platform for innovation. These banks realize that the world is on the cusp of a mobile evolution that will bring highly differentiated and far more personalized services and capabilities to the market.

"After extensive vendor evaluation, we chose Clairmail's mobile platform to strategically grow our mobile initiative," said Larry McClanahan, vice president & director of digital delivery, Fifth Third Bank. "Now our customers will have extended bank access through a service that goes everywhere and anywhere they are."

Today, ClairMail introduced a new mobile fraud alert product that is just one in a series of new products that use the mobile device functions to improve fraud detection on mobile and other banking channels.

The bank is the first user of a security protocol that derives from a partnership between Clairmail and RSA. Clairmail this week joined the RSA Secured Partner Program for interoperability between Clairmail’s mobile banking technology and RSA’s adaptive authentication product. Clairmail will give its clients the option of mobile web and app deployments with a level of risk-based authentication similar to web banking.
Maximize Profitability Via an Enterprise-Wide Mobile Strategy


Results from Eight US Banking Institutions Using Clairmail's Mobile Banking Solution