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With text message services, "people are starting to talk about it as a feature of the product, rather than a feature of online banking," said Donald MacCormick, vice president of product and engineering at ClairMail.

"Recognize that every time you touch the customer, you're assuring them that you're watching their finances: 'I'm not worried, because I know whenever said transaction happens I'm going to get an alert on my mobile phone,'" says Joe Salesky, Chief Strategy Officer of ClairMail. "It's an incredible value to the customer in the way that they perceive the service."

"To capitalize on smartphone owners and establish themselves as mobile banking innovators, financial institutions must quickly develop ways to specifically serve the leading smartphones, starting with the iPhone, BlackBerry and Android-based phones," said Mark Schwanhausser of Javelin Strategy & Research.

There's a stiff battle among tech firms to provide mobile banking that resembles "non bank" mobile apps in design and usability, and ClairMail last week debuted an expansion of its mobile banking technology for Android and Blackberry devices, a move the firm hopes will increase use of its "smart client" system that attempts to simplify management for banks and navigation for users.

Banks that want to maximize their return on the dollars they invest in the mobile channel must focus on maximizing the percentage of customers who adopt and use the product. Here are half a dozen practical ways to do that. Article by ClairMail VP of Customer Advocacy, Dave Galloway.

While you'll never be able to exactly deposit or get cash from your handset, your mobile phone might just make many other trips to the bank unnecessary. Pete Daffern, CEO of ClairMail, offers his thoughts on how banking will evolve in your hands.

The app combines functions from SMS and mobile web so users need not jump between modes to complete transactions. To attract consumers, ClairMail now allows registration through the Smart Client application, the bank’s site, the bank branch, using mobile web, and through the bank's call center.

Real-time engagement, personalization, cost-savings and cross-sell opportunities are all hallmarks of a proactive mobile banking solution. Article by ClairMail Chief Strategy Officer, Joseph Salesky.

"We've continued to invest in the mobile technology and offerings through ClairMail and are looking forward to launching Actionable Alerts in the fall," said Angela Brusa, vice president and director of marketing.

ClairMail's growth suggests texting is maturing. This is getting to the larger sector of the market.

ClairMail's comprehensive set of services and highly secure platform were key factors in City Bank's decision.

Banks' continued interest in text messaging helped boost ClairMail's revenue 200% in the second quarter from the year earlier.

In a bid to tie banks' credit and debit cards into mobile rewards and incentives, ClairMail next year will introduce a service it calls "Free Money".

Offering ClairMail's two-way mobile platform in conjunction with Diebold's comprehensive outsourcing solution offers financial institutions a proven, cost-effective approach to adding another channel to their customer access infrastructure.

Adoption rates significantly higher than industry averages have been experienced by ClairMail's bank customers. This growth is attributed to ClairMail's easy-to-use, 2-way mobile banking and payments services.

By leveraging the existing text messaging on all mobile phones and delivering security alerts via the ClairMail solution, PNC is providing convenient, secure and on-demand mobile banking services to its customers.

Mobile banking and payments are green, simple and secure, and can be a revenue-generator for banks. Article by ClairMail CEO Joseph Salesky.

"We empower our customers with complete and intuitive 2-way mobile banking and payments on any mobile phone using ClairMail's comprehensive and secure platform for mobile banking transactions," said Randy Newman, President and CEO of Alerus Financial.

ClairMail's mobile bill payment technology allows people to simply respond 'yes' or 'no' via SMS to pay their bill without having to find a computer or log into their account.

The linkage of expedited payments with the utility of the mobile phone could have big potential, says Bruce Cundiff, senior analyst at Javelin Strategy & Research, Pleasanton, Calif. "That's where a lot of the initial payback is going to come from," he says.

How best to reach customers in real-time and empower them to immediately respond to alerts and resolve account issues? The answer is 2-way alerts. Article by ClairMail CEO Joseph Salesky.

"Customers are using mobile banking four times as often as online banking," says Eskander Matta, SVP of Wells Fargo's Internet Services Group. "There's a much higher level of engagement."

Many banks are looking for choice in how to deploy mobile banking and appeal to the widest segment of their customers, regardless of carrier or phone model, to increase chances of adoption.

"The mobile channel is one so-called "disruptive technology" that is destined to forever change the financial landscape," said Richard Crone. "We see merchants making strides in efforts to create their own payments networks, through PayPal or ClairMail, for instance."

BB&T considered rival technology from Firethorn Holdings LLC, but chose the ClairMail/mFoundry system because "it's a more complete solution" that the bank itself can host on its own system.
Optimizing Proactive Customer Touchpoints and Engagement
"We selected ClairMail because they offer a comprehensive, best-of-breed suite of mobile banking services."