Solutions Overview

Problem: Massive Disruptions in Financial Institution Customer Interactions

Recent market conditions have disrupted the relationship between financial institutions (FIs) and their customers and impacted FIs' abilities to execute.

• Demographic shift to Generation Y dominance is forcing FIs to rethink customer acquisition
• Loss of trust in the banking system and new, consolidated competition are threatening customer retention
• Intensified government regulations are restricting fee income
• Uncertainty about personal finances are raising the cost of servicing customers
• Increased identity theft and fraud are raising losses
• Oversaturation in current customer interaction channels is reducing cross-sell opportunities

FIs need a new customer interaction channel which can lower costs, reduce fraud, increase offer acceptance, enhance acquisition and improve retention.

The answer is the mobile channel. Mobile provides unprecedented consumer coverage – 95% of banking customers have mobile devices—and is an ideal vehicle for delivering high-value, premier content. Mobile brings together multiple customer interaction channels (messaging, mobile web, downloadable applications) in a single device that most people have with them 24x7. Finally, mobile is easily extensible across the FI to touch every product, channel and both retail and business customers of every asset class.

But which solution will empower FIs to unlock 100 percent of the mobile channel's potential?

Solution: ClairMail Mobile Banking and Payments

ClairMail delivers a complete, game-changing mobile banking and payments solution that unlocks the mobile channel's full potential. Unlike traditional solutions which are merely a "veneer" for online banking, ClairMail empowers FIs to unleash the ubiquitous, real-time and actionable nature of the mobile phone to take command of their customer interactions. ClairMail enables FIs to lower costs, enhance acquisition, improve retention, reduce fraud and increase offer acceptance.

ClairMail offers the only mobile banking and payments solution capable of delivering:

• 100 Percent Coverage: Reach all customers, not just online banking customers.
• Proactive 1:1 Conversations: Deliver personalized, high-value content that customers want.
• Triple Play Convergence: Optimize the customer's mobile experience and reduce TCO.
• Cross-Product, Cross-Channel Orchestration: Extend mobile across the entire organization.

ClairMail Offers Solutions for:

• Banks
• Credit Unions
• Card Services
• Payments