ClairMail Solution for Banks

Challenge: Restore Customer Trust & Loyalty

Recent developments have dramatically altered the banking landscape and transformed the relationships between banks and their customers. Banks need a new customer interaction channel which can enhance acquisition, improve retention, lower costs, mitigate fraud and increase offer acceptance.

The answer is right in everyone’s pocket. The ubiquitous, always at-hand mobile device is the ideal channel for delivering high-value, premier content to bank customers.

But which solution will empower banks to unlock 100 percent of the mobile channel’s potential?

Solution: ClairMail Mobile Banking and Payments

ClairMail delivers a complete, game-changing mobile banking and payments solution that unlocks the mobile channel’s full potential. Unlike traditional solutions which are merely a "veneer" for online banking, ClairMail empowers banks to unleash the ubiquitous, real-time and actionable nature of the mobile phone to take command of their customer interactions.

The positive results experienced by ClairMail’s clients clearly demonstrate the value being delivered by the ClairMail solution. ClairMail clients have seen:

• Improved acquisition: A ClairMail client experienced a double-digit acquisition increase among Generation Y customers.
• Greater retention: A ClairMail client saw a significant improvement in retention (around 5%) for customers enrolled in mobile banking.
• Reduced costs: A ClairMail client reduced call center calls by 40%, and another closed 10% of its branches and attributed it to the success of mobile and online banking in providing territory coverage.
• Fraud mitigation: ClairMail clients send alerts for questionable transactions or activity to customers and empower them to instantly approve or disapprove by simply responding. Faster detection leads to fewer fraud losses for both FIs and their customers.
• Increased offer acceptance: ClairMail clients deliver highly-contextual cross-sell marketing messages to customers. Studies show that over 90% of SMS messages in the U.S. are opened.

Testimonial

ClairMail System

The ClairMail System is a comprehensive suite of mobile banking and payments applications built on a flexible mobile communications platform. It enables financial institutions of all types to deepen their customer relationships, reduce costs and enhance revenue.

To learn more about the ClairMail System, click here.