ClairMail Solution for Credit Unions

Challenge: Enhance Member Services via Mobile

Credit union members are becoming increasingly mobile. Members are looking to their credit unions to enhance member service by delivering personalized, high-value content over the mobile channel and enabling anytime, anywhere access to their account information. Mobile can be a critical piece of any credit union's member acquisition strategy, as younger, prospective members look to the mobile channel as a critical differentiator in their decision-making for placing their assets and applying for vital services such as auto loans and credit cards.

But which solution will empower credit unions to unlock 100 percent of the mobile channel's potential?

Solution: Mobile Banking with ClairMail

ClairMail empowers credit unions to enhance their member experience by leveraging the ubiquitous, real-time and dynamic nature of the mobile channel. For members, this means their credit union comes to them with instant, convenient and secure alerts, workflows and services, all customized to their particular needs. ClairMail already services credit unions of all sizes, ranging from top 5 global organizations to smaller, local organizations.

The positive results experienced by ClairMail's clients clearly demonstrate the value being delivered by the ClairMail solution. ClairMail clients have seen:

• Improved acquisition: A ClairMail client experienced a double-digit acquisition increase among Generation Y customers.
• Greater retention: A ClairMail client saw a significant improvement in retention (around 5%) for customers enrolled in mobile banking.
• Reduced costs: A ClairMail client reduced call center calls by 40%, and another closed 10% of its branches and attributed it to the success of mobile and online banking in providing territory coverage.
• Fraud mitigation: ClairMail clients send alerts for questionable transactions or activity to customers and empower them to instantly approve or disapprove by simply responding. Faster detection leads to fewer fraud losses for both FIs and their customers.
• Increased offer acceptance: ClairMail clients deliver highly-contextual cross-sell marketing messages to customers. Studies show that over 90% of SMS messages in the U.S. are opened.

Testimonial

ClairMail System

The ClairMail System is a comprehensive suite of mobile banking and payments applications built on a flexible mobile communications platform. It enables financial institutions of all types to deepen their customer relationships, reduce costs and enhance revenue.

To learn more about the ClairMail System, click here.